Ann.ID is een UX- en product Discovery design studio led by Anneke van Abbema. Fueled by innovative ideas.
![](https://www.annekevanabbema.nl/wp-content/uploads/2023/06/Anneke-van-Abbema-2-1-683x1024.jpg)
![](https://www.annekevanabbema.nl/wp-content/uploads/2023/05/wireframe_sketch-683x1024.jpg)
![three people standing having a brainstorm together.](https://www.annekevanabbema.nl/wp-content/uploads/2023/05/AnnID_UserFocused_copy-1024x648.jpg)
With over 10+ years of hands-on experience in UX, wearable and softgoods design: specialized in the fuzzy front end of product development.
Expertise
Brainstorm facilitation –
As a facilitator I help innovators and creators to solidify their product ideas and to gain a clear understanding of what to build and why. View accelerator sessions
Understanding users and their goals –
Different methodologies are used to understand the business, users and stakeholders and how the product will deliver value to specific user groups. Read more…
Translation to wireframes – By translating the future product vision to wireframes or clickable prototypes, we ensure the entire team has the same view on the new product, literally! A showcase
We work for:
Eaglescience software | Goede Start Borstvoeding | Thrive wearables | van Berlo Agency | Studio Mango | TNO | Centrip | Elitac x Pauline van Dongen x BYBORRE | UMCU Utrecht x Pontes Medical